Hot on the heels of what feels like the millionth trailer (Rise of Electro) for “The Amazing Spider-Man 2,” Sony announced that Marc Webb is officially directing “The Amazing Spider-Man 3.” Marc has always claimed that the films would be a trilogy and it seems to makes sense that he would be directing the final part of his series, whether it is actually the end or not. This speaks well for “The Amazing Spider-Man 2” as Sony seems to have a great deal of confidence in Webb’s performance to bring back the young director for a third time.
Months ago it was reported that Sony was also moving forward with pre-production on other films in the Spider-Man movie universe, namely “The Sinister Six” and “Venom.” The studio’s performance in the film world finds it falling short when it comes to big-ticket franchises. The sole exception to this is the Spider-Man properties, which Sony seems to be relying on.
Studio chief Amy Pascal had this to say:
Amy Pascal: We are expanding the “Spider-Man” universe into “The Sinister Six” and “Venom,” so that we have “Spider-Man” movies every year.
This falls nearly in line with what Marvel and Disney are doing with “The Avengers” and “Star Wars,” but will it work with Spider-Man? As analyst Harold Vogel reports to Variety:
Harold Vogel: It’s creative entropy, and I think there’s been too much of a reliance on ‘Spider-Man’… They need some other things to build out.
Will this strategy work for Sony Pictures? Time will tell. For now it seems that audiences will be getting a lot more of Spider-Man and his universe.