A Spider-Man Podcast

Superior $ales-Talk – November 2015 Figures

Nov 15 Figs mkII
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November saw quite a few #1s out the gate as the All-New All-Different initiative really kicked into gear, including seven that we’re concerned with over here at Superior Spider-Talk. We’re seeing losses from every title that debuted in October, but that’s to be expected as variant covers shrink in number and the new volumes seek out their audience.

portrait_incredibleAmazing Spider-Man #3 features one of the first glimpses into the fate of the Fantastic Four post-Secret Wars, but saw sales sag compared to #2‘s numbers. Due to the radical re-imagining of the Amazing title, I’m not sure if we’re going to see an equilibrium in the sales figures until at least the conclusion of the first arc. Figures are already down to their post-“Spider-Verse”, pre-Secret Wars levels, so things are not looking hot for the all-new all-different Amazing Spider-Man. It’s difficult to track the progress of Amazing Spider-Man vol. 4 against the start of Amazing Spider-Man vol. 3 because vol. 3 had so many things packed into it the front-end that boosted sales: tie-ins with “Original Sin,” guest appearances, and of course, “Spider-Verse.” I don’t want to sound the alarms just yet, but it will be very interesting to see when this title stops hemorrhaging readers and where that number lands in comparison with the previous eras of Dan Slott’s Amazing.

all-new-all-different-avengers-1-promo-142218All-New All-Different Avengers was a hotly anticipated title, featuring the return of Miles Morales as well as he and Ms. Marvel’s ascension into the big-leagues as full members of the Avengers. The title proved to be one of the biggest hits for the month, only coming in behind Secrets Wars and four other #1s, including the massive Dark Knight III by DC. All-Different outsold its Uncanny Avengers cousin from last month, with All-Different #1 selling about 20,000 more copies than Uncanny #1‘s 105,234. Uncanny Avengers #2 lost about half of those readers, putting it back at just north of its pre-Secret Wars numbers. Uncanny also was a title that sold consistently, for months, at the forty to fifty thousand range, so I expect it to stay between those two numbers for the time being unless the sales for #3 tank. Then it’s no telling where the free fall ends.

latestSecret Wars continues to lose readers at a trickle, a trend that started with Secret Wars #5 and continued as the series hit delay after delay. It still remains one of the top selling comics each month it graces the shelves though, and November was no different. Secret Wars #7 maintained its spot as the forth highest selling comic two months in a row, as well as being the third largest Marvel book this month – second if we separate it from Star Wars. Now that the conclusion has been officially announced (and sent to the printers), I would put my money on seeing sales go up for December.

SilkSilk #1 received a modest boost thanks to a new jumping on point as well as a few variant covers. This issue is more or less a continuation of the story from the previous volume, so I don’t expect the numbers to dip lower than its previous figure of 34,368 – a slightly anemic number but nothing to be worried about yet. Spider-Woman #1, however, saw a huge boost in numbers, going up 134% from the dangerously low ~23,000. The “pregnant superhero” angle has pulled readers in, but only time will tell if Hopeless can keep them interested – and buying – with a compelling narrative. If Spider-Woman dips back down to the low 20,000s we might not see anything past the second arc, so make sure to support this title if it’s something you like!

portrait_incredibleSpider-Man 2099 is still in steady decline as #3 drops another 5,700 units. It’s a shame because I find it one of the better books coming out under the Spider umbrella, but as it stands now ~40,000 is a respectable number of books to sell, and the fact that the book is steadily losing readers, rather than a massive drop off, is indication that at least people are giving it a shot. Hopefully some of these readers stay on and 2099 sees some of the love it deserves.

4893363-spgwen2015b002_dc11-0Spider-Gwen remains a solid seller for Marvel, even if it lost a significant chunk of its sales from #1. It has landed back on its pre-Secret Wars numbers, implying a loyal base of readers but also no new readers, despite several appearances across Secret Wars. It’s a little early on in the book’s lifespan to be losing its appeal to new readers, so hopefully that loyal fanbase remains very loyal. November also saw a reprint of Gwen’s debut appearance in Edge of Spider-Verse #2, reprinted as Spider-Gwen #0. For a reissue of a book that itself saw a lot of reprints, it sold well, speaking to the devotion of her fans. We’ll see if the reissue gives Spider-Gwen a bump in sales for December, but I doubt it. Edge of Spider-Verse #2 wasn’t too long ago and this marks the seventh time this issue has been reprinted. It’s not like it was a book hard for others to find, so I don’t think that access to the first issue was a reason new readers were not picking up this title.

portrait_incredible-1Carnage #2 retained the most readers (percentage wise) from its #1 out of the Spider-Man related titles this month, keeping 60% of the sales from Carnage #1. Carnage strays from the superhero genre and might not have the same kind of ’90s edge that Carnage fans are looking for, so I hope the book continues to sell at the current ~40,000 issues; it’s an excellent example of a Bronze Age style horror book. Venom: Space Knight pulled in roughly 60,000 books, with appeal more toward the Guardians of the Galaxy-era Venom than the Venom we saw in Rick Remender’s Venom. We’ll see if readers react positively to a Venom ongoing that seems very much divorced from the origins of the character, both in theme and in setting.

wYvJMYqNewcomer Web Warriors #1 sold similar numbers to Venom: Space Knight #1 and continues from the aftermath of Secret Wars: Spider-Verse, which continued from the aftermath of Amazing Spider-Man: Spider-Verse… sort of. Muddy origins aside, the book has the boon of containing the last vestige of the much-beloved and many-times-canceled MC2. As long as Spider-Girl (now Spider-Woman) remains a cast character, there will always be an audience for this book. That being said, the MC2 won’t be enough to save this book, or we would still have an MC2. Speaking of “Spider-Verse”, it made another appearance in the form of Ultimate Spider-Man: Spider-Verse #1, the rebranding of the adaptation of Disney XD’s “Ultimate Spider-Man: Web Warriors.” The rebranding gave a significant boost to the title, proving that “Spider-Verse” still has some marketability. A collectable four-part cover might also have something to do with the boosted sales, but given the low-profile this book maintains, I doubt the cover was much of a selling point.

That does it for November’s numbers. Special thanks goes to John Jackson Miller over at Comichron.com for his figures and computations! Next month hopefully we’ll start to see some patterns emerge and get an idea of what’s on the horizon for All-New All-Different Marvel as well as 2016! Make sure to check in here for the latest news and figures when they come available. Same superior address, same superior site! Until next time!




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